Analytics Engine

High-throughput data parsing and visualization tool for marketing campaigns.

Analytics graphs laptop screen

Project Overview

Data is modern oil, but unrefined data is useless. This engine was built to injest millions of data points a minute from decentralized social platforms and convert them into actionable, visual reports for marketing directors. Scalability and robustness were the keystones.

Technologies Used

  • Python (Pandas/NumPy)
  • Apache Kafka
  • Snowflake DB
  • Vue.js (Frontend)
  • Chart.js